An independent diagnostic that produces a scored, structured assessment of a company's media readiness.
Test companies
MRI
Media Readiness Index
Scanning
Researching company...
0%
Earned Media Presence
Narrative Strength
Topic Range
Owned Media Assets
Message Clarity
People Centric
MRI
Media Readiness Index ·
MRI Score
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Narrative
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Input Scores
Earned Media Presence
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25%
Narrative Strength
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20%
Topic Range
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20%
Owned Media Assets
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15%
Message Clarity
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10%
People Centric
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10%
Opportunity gap
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MRIOverview & Quadrant
MRI Score
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Narrative
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Quadrant position
MRI scores are calibration points, not grades. A score of 3.0 reflects solid media readiness. Scores below 3.0 indicate opportunity for development — not failure.
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Situation summary
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MRINarrative Position
Narrative posture
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Current position
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Narrative framework
1
Interpreter
The company is used as a source of explanation within media coverage. It is quoted to provide context, interpret trends, or frame broader developments. Its visibility is driven by insight, not just activity.
2
Participant
The company appears within broader stories as a relevant example, data point, or market actor, but does not shape the narrative itself. Visibility is present, but influence over the narrative is limited.
narrative influence threshold
3
Operator
The company appears in coverage tied to transactions, partnerships, announcements, or operational activity. The company is visible in what it does, but not in what it means.
4
Invisible
The company has little to no observable presence in the media ecosystem. The absence of visibility suggests it is not currently part of the narrative field, regardless of its underlying business relevance.
Narrative summary
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MRIScore Breakdown
MRI Score
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Inputs assessed
6
weighted average
Input scores — ranked by weight
#
Input
Score
Weight
Score note
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MRINarrative Context
Current narrative activity — three topic areas
Narrative context reflects how actively each topic area within this narrative is being covered right now. High indicates sustained, broad media attention. Active indicates regular coverage with momentum. Moderate indicates intermittent or niche coverage.
Methodology note
Narrative Strength, Topic Range, and People Centric scores are pre-set from the MRI Narrative Matrix and reflect the inherent media potential of the narrative — not company-specific execution.
A high narrative score does not imply media readiness. It indicates available market opportunity.
MRIMedia Analysis
Validation distribution
Tier 1
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Tier 2
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Tier 3
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Tier 4
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Observed Media Footprint
Pattern observed
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What this indicates
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Tier 1 — High validation
Independent editorial judgment; company is primary subject or quoted expert.
Tier 2 — Moderate validation
Some editorial filtering; company is one of several mentioned or treatment is shallow.
Tier 3 — Limited validation
Distributed, syndicated, product-driven, or narrower validation; may include trade coverage depending on role and depth.
Tier 4 — No validation
Paid, sponsored, or contributed content without independent editorial validation.
MRIFactors and Findings
Top strengths
Critical weaknesses
Finding
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MRIMethodology
Independence statement
This report was produced without commission from or contact with the subject company. MRI scores reflect publicly available data processed through a proprietary weighting model. No score is influenced by any commercial relationship.
Score inputs
Earned Media Presence — 25% — Google News, top 15 clips, scored by outlet tier, averaged
Narrative Strength — 20% — Pre-set from MRI Narrative Matrix
Topic Range — 20% — Pre-set from MRI Narrative Matrix
Owned Media Assets — 15% — Site crawl, top 5 assets scored and averaged
Message Clarity — 10% — Homepage value proposition scored via site crawl
People Centric — 10% — Pre-set from MRI Narrative Matrix